Growth
Dixy Group against its category
The biggest tracked UK chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dixy Group's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Wingstop
|
- |
| 2 |
S
Slim Chickens
|
+5.2% |
| 3 | P Popeyes Louisiana Chicken | +1.3% |
| 4 | C Chicken Shop | -19.3% |
| 5 | W Wingmans | -28.2% |
| 6 | D Dixy Group | -5.6% |
| 7 | R Roosters Spot | -5.2% |
| 8 | H Herrons Country Fried Chicken | -24.3% |
| 9 | S Sides | -25.8% |
| 10 | W Wingstop Valley Leisure Park | +15.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Dixy Group locations across 5 of the UK's 12 regions and nations.
Tracked stores by region
- London 4
- North West 4
- West Midlands 4
- Yorkshire and The Humber 2
- North East 1
Customer overlap
Who shops at Dixy Group
Tracked chains Dixy Group customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Enfield Food Centre
100
Enfield Food Centre
100
W
Worldwide Foods
40
Worldwide Foods
40
N
National Express West Midlands Travel
10
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