Growth
Bird in Hand against its category
The biggest tracked UK cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bird in Hand's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pret A Manger
|
+4.1% |
| 2 | T Tesco Café | -12.2% |
| 3 |
M
Morrisons Cafe
|
+19.9% |
| 4 |
T
Tesco Cafe
|
-24.1% |
| 5 | C Costa Ryde Tesco | -34.9% |
| 6 |
C
Chaiiwala
|
- |
| 7 | T The Crown | -2.2% |
| 8 |
F
Fortnum & Mason
|
-1.7% |
| 9 |
A
Asda Cafe
|
-6.5% |
| 10 |
S
Sainsbury's Cafe
|
+3.5% |
| 89 | B Bird in Hand | -12.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Bird in Hand locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- West Midlands 3
- North West 2
- South West 2
- East Midlands 1
- London 1
- South East 1
- Wales 1
Customer overlap
Who shops at Bird in Hand
Tracked chains Bird in Hand customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends