Growth
Between The Lines against its category
The biggest tracked UK gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Between The Lines's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Card Factory
|
-6.3% |
| 2 | C Card city | +6.1% |
| 3 | C Cardzone | -4.1% |
| 4 |
C
Clintons
|
-12.6% |
| 5 |
M
Menkind
|
-21.2% |
| 6 |
F
Flying Tiger Copenhagen
|
-17.2% |
| 7 |
S
Smiggle
|
-14.3% |
| 8 |
S
Sharps Pixley
|
- |
| 9 |
C
Cards Direct
|
- |
| 10 |
M
Miniso
|
+10.1% |
| 25 | B Between The Lines | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Between The Lines locations across 2 of the UK's 12 regions and nations.
Tracked stores by region
- South East 14
- East of England 1
Customer overlap
Who shops at Between The Lines
Tracked chains Between The Lines customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Coppa Club
41
Coppa Club
41
More trends