Trends · data through September 2026

Underwear & Socks in North Carolina

Iceflower tracks 61 stores from 19 underwear & socks in North Carolina. Victoria's Secret grew fastest over the last year, ahead of Jockey and Soma Intimates.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
61
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Jockey sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +6.7%
2 J Jockey logo Jockey ▲1 +3.1%
3 S Soma Intimates logo Soma Intimates - -7.8%
4 H Hanesbrands logo Hanesbrands ▼1 -94.7%
  • Victoria's Secret
  • Soma Intimates
  • Jockey
  • The Reddoor
  • Night Secrets
  • Boutique Royale
  • The Classy Couturier
  • Other tracked chains

Store footprint

Store map

61 tracked store locations in North Carolina. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (25)
  • Soma Intimates (9)
  • Jockey (3)
  • The Reddoor (1)
  • Night Secrets (2)
  • Boutique Royale (1)
  • The Classy Couturier (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 V Victoria's Secret logo Victoria's Secret 25
  • 2 S Soma Intimates logo Soma Intimates 9
  • 3 H Hanesbrands logo Hanesbrands 8
  • 4 J Jockey logo Jockey 3
  • 5 N Night Secrets 2
  • 6 H Hanes mill outlet 1
  • 7 T Ti-Gi's Lingerie 1
  • 8 V VaVaVooom logo VaVaVooom 1
  • 9 Q Queen Bee Lingerie 1
  • 10 U Unique Couples Boutique 1
  • 11 T Tickled Pink Temptations 1
  • 12 P Perpetual Bliss 1
  • 13 J Just For Pleasure 2 1
  • 14 E Excitement 1
  • 15 P Pure Bliss 1
  • 16 C Cherry Pie 1
  • 17 T The Classy Couturier 1
  • 18 B Boutique Royale 1
  • 19 T The Reddoor 1

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