Trends · data through September 2026

Breakfast & Brunch Cafes in Missouri

Iceflower tracks 89 stores from 50 breakfast & brunch cafes in Missouri. Sunny Street Cafe grew fastest over the last year, ahead of First Watch and The Big Biscuit.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
50
Tracked stores
89
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sunny Street Cafe and First Watch sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sunny Street Cafe logo Sunny Street Cafe - +1.0%
2 F First Watch logo First Watch - -4.6%
3 T The Big Biscuit - -7.3%
  • First Watch
  • The Big Biscuit
  • The Original Pancake House
  • Sunny Street Cafe
  • Golden Oak Pancake House
  • HomeGrown Kansas City
  • Sunrise Ranch
  • Other tracked chains

Store footprint

Store map

89 tracked store locations in Missouri. The 7 largest tracked chains are highlighted.

  • First Watch (26)
  • The Big Biscuit (9)
  • The Original Pancake House (2)
  • Sunny Street Cafe (4)
  • Golden Oak Pancake House (2)
  • HomeGrown Kansas City (1)
  • Sunrise Ranch (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 F First Watch logo First Watch 26
  • 2 T The Big Biscuit 9
  • 3 S Sunny Street Cafe logo Sunny Street Cafe 4
  • 4 T The Original Pancake House logo The Original Pancake House 2
  • 5 G Golden Oak Pancake House 2
  • 6 J Jimmy's Egg logo Jimmy's Egg 2
  • 7 T The Farmer's Daughter 1
  • 8 U Uptown Cafe 1
  • 9 P Perkins Restaurant & Bakery logo Perkins Restaurant & Bakery 1
  • 10 E Egg 1
  • 11 S Stewart's Restaurant On The Water 1
  • 12 B Bowood Farms Café Osage 1
  • 13 H Holy Brunch KC Brunch Bar 1
  • 14 B B and I Eatery 1
  • 15 R Rey's Family Restaurant 1
  • 16 M Ma & Pa's Kettle 1
  • 17 M Megans Breakfast Nook 1
  • 18 S Shirley's Kitchen 1
  • 19 B Butler's Pantry 1
  • 20 R Rachel's Restaurant 1
  • 21 S Saints Avenue Cafe 1
  • 22 A Aroma Bistro 1
  • 23 B Bon Bon's of Cape Girardeau 1
  • 24 G Gray's Cafe 1
  • 25 T The Biscuit Center 1
  • 26 F First Things First 1
  • 27 C Cafe Gratitude logo Cafe Gratitude 1
  • 28 S Shack Breakfast & Lunch logo Shack Breakfast & Lunch 1
  • 29 H HomeGrown Kansas City 1
  • 30 S Sunrise Ranch 1
  • 31 U Uncle Bill's Pancake House 1
  • 32 H Half & Half 1
  • 33 S Snooze logo Snooze 1
  • 34 M Milk and Honey 1
  • 35 B Bric's Belgian Waffle & Pancake House 1
  • 36 S Sophia's 1
  • 37 C Cafe Fleur De Lis logo Cafe Fleur De Lis 1
  • 38 T The Pancake House 1
  • 39 T Twisted Biscuit Brunch Co. 1
  • 40 T The Breakfast Club 1
  • 41 E Early Bird Breakfast Pub 1
  • 42 H Hungry Hunter Restaurant 1
  • 43 F French Crêperie 1
  • 44 G Good Day Cafe 1
  • 45 B Brunch House 1
  • 46 E Eggtc 1
  • 47 L Le Peep logo Le Peep 1
  • 48 A Ainsley's Place 1
  • 49 S Scramblers logo Scramblers 1
  • 50 A Aviary Cafe Farmers Park 1

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