Trends · data through September 2026

Insurance trends in Michigan

Iceflower tracks 123 stores from 45 insurance chains in Michigan. Blue Cross Blue Shield grew fastest over the last year, ahead of AAA and Farmers Insurance.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
45
Tracked stores
123
Consumer panel
130M+

Growth ranking

Fastest-growing tracked insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Blue Cross Blue Shield and AAA sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Blue Cross Blue Shield logo Blue Cross Blue Shield - -6.8%
2 A AAA logo AAA - -17.1%
3 F Farmers Insurance logo Farmers Insurance - -53.4%
  • Auto Clubs & Roadside
  • Insurance agencies
  • Auto & Home Insurance
  • Health & Medicare Plans
  • Life Insurance & Final Expense
  • Other categories

Store footprint

Store map

123 tracked store locations in Michigan, colored by category.

  • Auto Clubs & Roadside (72)
  • Insurance agencies (31)
  • Auto & Home Insurance (11)
  • Health & Medicare Plans (7)
  • Life Insurance & Final Expense (2)
  • Other categories

Top tracked chains by store count

  • 1 A AAA logo AAA 72
  • 2 B Blue Cross Blue Shield logo Blue Cross Blue Shield 3
  • 3 F Farmers Insurance logo Farmers Insurance 3
  • 4 P Priority Health logo Priority Health 2
  • 5 F Farm Bureau Insurance logo Farm Bureau Insurance 2
  • 6 S State Farm logo State Farm 2
  • 7 S Stop 1 Insurance Agency 1
  • 8 P Progressive Insurance logo Progressive Insurance 1
  • 9 B Brownstown Township 1
  • 10 P Polish National Alliance 1
  • 11 M Metro Insurance Agencies 1
  • 12 E Elizabeth Fortino 1
  • 13 M MI EBenefits 1
  • 14 I Ingham Health Plan 1
  • 15 D Deborah Wilks 1
  • 16 B Bronson Upjohn Building 1
  • 17 M Michael Heck 1
  • 18 M mi medicare plans 1
  • 19 A Amerisure Insurance 1
  • 20 N National Life Group 1
  • 21 M Michigan Term 1
  • 22 T Timothy Fish 1
  • 23 N New York Life Insurance logo New York Life Insurance 1
  • 24 D Dorothy Ortez 1
  • 25 F Farmers Insurance - Garrett Dickey Agency 1
  • 26 M Meemic Insurance Company logo Meemic Insurance Company 1
  • 27 D Doeren Mayhew Insurance Group 1
  • 28 W Wolverine Mutual 1
  • 29 M McLaren Health Plan 1
  • 30 J Jackson National Life logo Jackson National Life 1
  • 31 A Aspen Insurance Group 1
  • 32 P Progressive 1
  • 33 D Direct Auto Insurance logo Direct Auto Insurance 1
  • 34 N Nationwide Mutual Insurance Company logo Nationwide Mutual Insurance Company 1
  • 35 A AAA Insurance - Saad Insurance Agency 1
  • 36 M Michelle Frey 1
  • 37 J John Schuring Jr. Insurance Agency 1
  • 38 O Ottawa County Farm Bureau 1
  • 39 T The Guardian 1
  • 40 B Blue Cross Complete of Michigan 1
  • 41 K Kirtland Agency 1
  • 42 M Michigan Title 1
  • 43 H Hagerty logo Hagerty 1
  • 44 A Ashley Smith 1
  • 45 A Auto-Owners Insurance logo Auto-Owners Insurance 1

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