Growth
Totally Tan against its category
The biggest tracked US tanning salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Totally Tan's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Palm Beach Tan
|
+3.2% |
| 2 |
S
Sun Tan City
|
-8.9% |
| 3 | S Superior Tan | +17.0% |
| 4 |
L
L.A. Tan
|
-12.9% |
| 5 |
G
Glo Tanning
|
- |
| 6 | A A Total Tan | -25.3% |
| 7 |
D
Desert Sun Tanning Salons
|
+5.6% |
| 8 |
B
Beach Bum Tanning & Airbrush Salon
|
-20.0% |
| 9 |
H
Hollywood Tans
|
+5.6% |
| 10 |
T
Tan Republic
|
+7.8% |
| 48 | T Totally Tan | -9.9% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Totally Tan locations across 6 US states.
Customer overlap
Who shops at Totally Tan
Tracked chains Totally Tan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cinemark Theaters
34
Cinemark Theaters
34
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