Growth
Toast against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Toast's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panera Bread
|
+0.2% |
| 2 |
E
Einstein Bros. Bagels
|
+2.9% |
| 3 |
B
Bruegger's Bagels
|
-18.6% |
| 4 |
K
Kneaders Bakery & Cafe
|
-8.6% |
| 5 |
T
Tatte Bakery & Cafe
|
+4.9% |
| 6 |
C
Café Zupas
|
-9.4% |
| 7 |
L
La Madeleine French Café
|
-13.3% |
| 8 |
C
Corner Bakery
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
Northstar Cafe
|
- |
| 22 | T Toast | -21.0% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Toast locations across 14 US states.
Tracked stores by state
- New York 3
- California 2
- Louisiana 2
- Virginia 2
- Florida 1
- Georgia 1
- Maryland 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- New Jersey 1
- Ohio 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Toast
Tracked chains Toast customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pechanga Gas Station
100
2
2n1 Korean BBQ
70
E
Excaliber Fuel
69
Q
Quiero Brunch
58
D
DCH Honda of Temecula
49
L
La Cocina Bar and Grill
49
N
New Orleans MEPS
46
T
The Goat & Vine
46
T
The Press Espresso
45
More trends