Growth
The Underground against its category
The biggest tracked US bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Underground's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Seminole Hard Rock Hotel & Casino
|
- |
| 2 |
B
Bar Louie
|
-28.8% |
| 3 |
T
The Tavern at Your Nexton Harris Teeter
|
+0.1% |
| 4 |
M
McMenamins
|
+7.1% |
| 5 | L Landmark | - |
| 6 |
P
Postino WineCafe
|
-3.4% |
| 7 | T The Local | -3.3% |
| 8 |
T
The Brass Tap
|
-8.2% |
| 9 |
M
McGuire's Irish Pub
|
-15.5% |
| 10 |
T
Tin Roof
|
+5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Underground locations across 11 US states.
Tracked stores by state
- North Carolina 2
- California 1
- Colorado 1
- Michigan 1
- Nevada 1
- New York 1
- Ohio 1
- Oklahoma 1
- Pennsylvania 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at The Underground
Tracked chains The Underground customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dogwood Bar & Eatery
100
D
Devolve Moto
90
T
The Royal Nightclub
62
T
Teets
61
A
Alchemy Raleigh
57
W
Whiskey Rose Raleigh
51
L
Legends Nightclub
51
C
Cornerstone Tavern
50
P
Pearl & Peril
39
R
Rumors Cabaret
35
More trends