Growth
The Reef against its category
The biggest tracked US bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Reef's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Seminole Hard Rock Hotel & Casino
|
- |
| 2 |
B
Bar Louie
|
-28.8% |
| 3 |
T
The Tavern at Your Nexton Harris Teeter
|
+0.1% |
| 4 |
M
McMenamins
|
+7.1% |
| 5 | L Landmark | - |
| 6 |
P
Postino WineCafe
|
-3.4% |
| 7 | T The Local | -3.3% |
| 8 |
T
The Brass Tap
|
-8.2% |
| 9 |
M
McGuire's Irish Pub
|
-15.5% |
| 10 |
T
Tin Roof
|
+5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Reef locations across 10 US states.
Tracked stores by state
- Florida 3
- California 1
- Kentucky 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- New Jersey 1
- New York 1
- Rhode Island 1
- Washington 1
Customer overlap
Who shops at The Reef
Tracked chains The Reef customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Singing River Electric
78
Singing River Electric
78
C
Coast Electric Power Association
69
Coast Electric Power Association
69
K
Keesler AFB Commissary
57
W
Woody's Roadside
54
T
The Saltwater Hippie Beach Bar
54
S
Scarlet Pearl Casino Resort
51
1
1st Place
43
E
El Saltillo
40
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