Growth
The Mill against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Mill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panera Bread
|
+0.2% |
| 2 |
E
Einstein Bros. Bagels
|
+2.9% |
| 3 |
B
Bruegger's Bagels
|
-18.6% |
| 4 |
K
Kneaders Bakery & Cafe
|
-8.6% |
| 5 |
T
Tatte Bakery & Cafe
|
+4.9% |
| 6 |
C
Café Zupas
|
-9.4% |
| 7 |
L
La Madeleine French Café
|
-13.3% |
| 8 |
C
Corner Bakery
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
Northstar Cafe
|
- |
| 31 | T The Mill | +9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked The Mill locations across 21 US states.
Tracked stores by state
- New York 5
- California 3
- Illinois 3
- North Carolina 3
- Florida 2
- Massachusetts 2
- Michigan 2
- Nebraska 2
- Pennsylvania 2
- Texas 2
- Arizona 1
- Colorado 1
- Georgia 1
- Indiana 1
- Louisiana 1
- Minnesota 1
- Missouri 1
- Ohio 1
- South Carolina 1
- Tennessee 1
- Vermont 1
Customer overlap
Who shops at The Mill
Tracked chains The Mill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bi-Rite Market
100
Bi-Rite Market
100
F
Falletti Foods
86
A
Anderson's Glen Arbor Market
74
G
Gus's Community Market
69
Gus's Community Market
69
S
Sacramento Natural Foods Co-op
68
T
The Wing Company
59
The Wing Company
59
R
Rainbow Grocery
58
M
Meehan's Chophouse
56
C
Clean Getaway
51
B
Baker's
51
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