Growth
The Mill against its category
The biggest tracked US coffee shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Mill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Starbucks
|
-2.7% |
| 2 |
P
Panera Bread
|
-10.0% |
| 3 |
D
Dutch Bros Coffee
|
+2.9% |
| 4 |
T
Tim Hortons
|
-12.1% |
| 5 |
S
Scooter's Coffee
|
+5.7% |
| 6 |
B
Biggby Coffee
|
+0.2% |
| 7 |
7
7 Brew Coffee
|
- |
| 8 |
B
Black Rock Coffee Bar
|
- |
| 9 |
E
Ellianos Coffee
|
+16.6% |
| 10 |
T
The Human Bean
|
-10.7% |
| 74 | T The Mill | - |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked The Mill locations across 11 US states.
Tracked stores by state
- California 2
- North Carolina 2
- Nebraska 2
- New York 2
- Ohio 2
- Colorado 1
- Illinois 1
- Michigan 1
- South Carolina 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at The Mill
Tracked chains The Mill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sam's Club Pharmacy
100
Sam's Club Pharmacy
100
A
Anderson's Glen Arbor Market
90
F
Falletti Foods
78
S
Sacramento Natural Foods Co-op
72
M
Meehan's Chophouse
72
B
Bi-Rite Market
71
Bi-Rite Market
71
T
The Wing Company
62
The Wing Company
62
C
Clean Getaway
60
D
DIG in the Park
59
B
Baker's
56
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