Growth
The Greene Turtle against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Greene Turtle's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
|
-4.3% |
| 2 |
T
|
+2.6% |
| 3 |
O
|
+1.1% |
| 4 |
C
|
- |
| 5 |
A
|
-5.8% |
| 6 |
L
|
+5.8% |
| 7 |
O
|
+0.1% |
| 8 |
T
|
+0.4% |
| 9 |
C
|
-1.5% |
| 10 |
B
|
+0.9% |
| 116 |
T
|
-2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked The Greene Turtle locations across 3 US states and DC.
Tracked stores by state
Customer overlap
Who shops at The Greene Turtle
Tracked chains The Greene Turtle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends