Growth
Taco Rico against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Rico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Taco Rico locations across 12 US states.
Customer overlap
Who shops at Taco Rico
Tracked chains Taco Rico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Taco Ole
100
D
Danny's Mexican Restaurant
90
S
Sports Grill
68
M
Milam's Market
66
Milam's Market
66
J
Junior's Supermarket
63
S
Sergio's Restaurant
62
Sergio's Restaurant
62
A
Aguilar's Meat Market
61
Aguilar's Meat Market
61
T
Tortilleria Bertha
58
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