Growth
SEVA Beauty against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SEVA Beauty's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked SEVA Beauty locations across 6 US states.
Customer overlap
Who shops at SEVA Beauty
Tracked chains SEVA Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supreme Hair Depot
100
K
King's Beauty
75
Q
Queen City Liquors
46
B
Beauty Trends
41
M
Matteson Wine and Spirits
37
F
Fresh and Fresh Market
28
A
AMC Washington Square 12
26
AMC Washington Square 12
26
D
Daily Buffet & Grill
26
E
El Grullo Express
23
B
Beach Oil Company
23
More trends