Chain · United States · data through July 2026

R Royal Liquors

Iceflower tracks 11 Royal Liquors stores across 9 US states.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
11
States
9
Category
Liquor Store

Growth

Royal Liquors against its category

The biggest tracked US liquor stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royal Liquors's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 T Total Wine & More logo Total Wine & More +5.4%
2 F Fine Wine & Good Spirits logo Fine Wine & Good Spirits -2.0%
3 V Virginia ABC logo Virginia ABC +6.9%
4 S Spec's Wines, Spirits & Finer Foods logo Spec's Wines, Spirits & Finer Foods +9.9%
5 I Idaho State Liquor Store logo Idaho State Liquor Store -13.4%
6 A ABC Fine Wine & Spirits logo ABC Fine Wine & Spirits +3.3%
7 B Binny's Beverage Depot logo Binny's Beverage Depot +1.2%
8 B BevMo! logo BevMo! +1.5%
9 T Tops Market -
10 B Big Red Liquors +10.7%

Share of tracked category spend, indexed

100 92.3 2024 Q1 2025 Q4

Store footprint

Store map

11 tracked Royal Liquors locations across 9 US states.

Customer overlap

Who shops at Royal Liquors

Tracked chains Royal Liquors customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

H Hornbacher's logo Hornbacher's 100
E Economy Package Liquor 77
C Community Spirits 64
T Tienda Morelos 56
2 21st Amendment Wine & Spirits 47
S SoBro Spirits 44
S Scheels Ace Hardware logo Scheels Ace Hardware 44
R Rockville Liquors 41
C Conrad Office Properties 38

More trends

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