Growth
Royal Buffet against its category
The biggest tracked US buffets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royal Buffet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
|
-1.8% |
| 2 |
C
|
+5.6% |
| 3 | C China Buffet | -1.6% |
| 4 |
P
|
+4.7% |
| 5 | K King Buffet | +8.0% |
| 6 |
S
|
+1.9% |
| 7 | A Asian Buffet | -0.5% |
| 8 | H Hibachi Grill & Supreme Buffet | -14.7% |
| 9 |
C
|
+12.5% |
| 10 | G Grand Buffet | +4.4% |
| 23 | R Royal Buffet | +0.2% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Royal Buffet locations across 14 US states.
Tracked stores by state
- Illinois 3
- Ohio 3
- Texas 3
- Indiana 2
- Wisconsin 2
- Connecticut 1
- Georgia 1
- Massachusetts 1
- Missouri 1
- North Carolina 1
- North Dakota 1
- New Mexico 1
- Pennsylvania 1
- Rhode Island 1
Customer overlap
Who shops at Royal Buffet
Tracked chains Royal Buffet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends