Growth
Pupatella against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pupatella's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mellow Mushroom
|
+0.2% |
| 2 |
L
LaRosa's Pizzeria
|
-2.4% |
| 3 |
B
Barro's Pizza
|
+2.0% |
| 4 |
I
Idaho Pizza Company
|
+5.0% |
| 5 |
P
Pizza King
|
-10.9% |
| 6 |
D
Dion's
|
- |
| 7 |
G
Grimaldi's
|
+9.2% |
| 8 |
G
Giordano's Pizza
|
-1.1% |
| 9 |
R
Rosati's Pizza
|
+8.3% |
| 10 |
D
Dewey's Pizza
|
-13.7% |
| 161 |
P
Pupatella
|
+0.1% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Pupatella locations across 2 US states and DC.
Tracked stores by state
- Virginia 11
- District of Columbia 1
- Maryland 1
Customer overlap
Who shops at Pupatella
Tracked chains Pupatella customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Italian Store
78
The Italian Store
78
M
Mookie's BBQ
78
D
D & V Service Centeer
68
O
Our Mom Eugenia
64
C
Clare and Dons Beach Shack
56
B
Belle Haven Pizzeria
53
M
Merrifield Golf
52
C
Capitol Hill Super Market
49
N
Northside Social
49
Northside Social
49
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