Growth
Primrose Schools against its category
The biggest tracked US child care center chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Primrose Schools's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Childcare Network
|
- |
| 2 |
K
Kids 'R' Kids
|
-0.1% |
| 3 | C Child Development Center | +0.3% |
| 4 |
K
Kiddie Academy
|
+19.0% |
| 5 |
T
The Goddard School
|
-21.6% |
| 6 | K Kiwi's Clubhouse | -2.8% |
| 7 | B BASCOL | - |
| 8 |
K
Kid City USA
|
- |
| 9 | H Hoop Cares, LLC | - |
| 10 | C Child Development Center #3 | -26.9% |
| 23 |
P
Primrose Schools
|
-28.6% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Primrose Schools locations across 7 US states.
Customer overlap
Who shops at Primrose Schools
Tracked chains Primrose Schools customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends