Growth
Off The Hook against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Off The Hook's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Off The Hook locations across 6 US states.
Tracked stores by state
- Louisiana 7
- California 2
- Hawaii 1
- Pennsylvania 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Off The Hook
Tracked chains Off The Hook customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Giant Eagle Market District
100
Giant Eagle Market District
100
A
Aulani, A Disney Resort & Spa
88
K
Kidz Karousel North
65
A
All Sports Bar and Grill
63
C
Carter's Supermarket
63
I
Il Pizzaiolo Warrendale
55
N
Napa Prime Chophouse & Cigar Bar
50
E
ELIA Mediterranean Grille
49
A
Aulani Disney Resort
48
B
Best Stop Quick Mart
45
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