Growth
Off The Hook against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Off The Hook's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
| 139 | O Off The Hook | +9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Off The Hook locations across 12 US states.
Tracked stores by state
- Louisiana 7
- California 2
- New York 2
- Delaware 1
- Hawaii 1
- Missouri 1
- Mississippi 1
- Nevada 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Off The Hook
Tracked chains Off The Hook customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Giant Eagle Market District
100
Giant Eagle Market District
100
A
Aulani, A Disney Resort & Spa
89
A
All Sports Bar and Grill
55
I
Il Pizzaiolo Warrendale
53
A
Aulani Disney Resort
52
N
Napa Prime Chophouse & Cigar Bar
49
E
ELIA Mediterranean Grille
47
O
Oak Point Fresh Market
42
B
Best Stop Quick Mart
42
J
Jett's Food Mart
42
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