Growth
Mr. Hero against its category
The biggest tracked US sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mr. Hero's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-9.8% |
| 2 |
J
Jersey Mike's Subs
|
+11.4% |
| 3 |
J
Jimmy John's
|
+0.6% |
| 4 |
F
Firehouse Subs
|
+4.2% |
| 5 |
M
McAlister's Deli
|
+3.1% |
| 6 |
C
Charleys Cheesesteaks
|
+8.7% |
| 7 |
P
Potbelly Sandwich Shop
|
+7.3% |
| 8 |
P
Penn Station East Coast Subs
|
-4.7% |
| 9 |
P
Primanti Bros.
|
-10.0% |
| 10 |
J
Jungle Jim's International Market
|
- |
| 17 |
M
Mr. Hero
|
+0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
79 tracked Mr. Hero locations across 1 US state.
Tracked stores by state
- Ohio 79
Customer overlap
Who shops at Mr. Hero
Tracked chains Mr. Hero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Ohio Lottery
100
Ohio Lottery
100
C
Circles Salon
60
M
Mookies Beverage
43
C
Circle
38
C
Car Parts Warehouse
35
S
Shore Center Beverage & Liquor
34
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