Growth
Moxie Java against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Moxie Java's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
|
-9.4% |
| 2 |
D
|
-9.9% |
| 3 |
D
|
-0.0% |
| 4 |
7
|
- |
| 5 |
T
|
-3.5% |
| 6 |
S
|
+5.5% |
| 7 |
B
|
-13.6% |
| 8 |
B
|
+4.9% |
| 9 |
C
|
+3.4% |
| 10 |
B
|
- |
| 30 | M Moxie Java | -4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Moxie Java locations across 2 US states.
Tracked stores by state
- Idaho 8
- North Dakota 2
Customer overlap
Who shops at Moxie Java
Tracked chains Moxie Java customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends