Growth
Mongolian Grill against its category
The biggest tracked US buffets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mongolian Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Golden Corral Buffet & Grill
|
-1.8% |
| 2 |
C
Cicis Pizza
|
+5.6% |
| 3 | C China Buffet | -1.6% |
| 4 |
P
Pizza Ranch
|
+4.7% |
| 5 | K King Buffet | +8.0% |
| 6 |
S
Sizzler
|
+1.9% |
| 7 | A Asian Buffet | -0.5% |
| 8 | H Hibachi Grill & Supreme Buffet | -14.7% |
| 9 |
C
Chuck-a-Rama
|
+12.5% |
| 10 | G Grand Buffet | +4.4% |
| 43 | M Mongolian Grill | +7.3% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Mongolian Grill locations across 11 US states.
Tracked stores by state
- Washington 4
- California 2
- Colorado 2
- Idaho 2
- Wyoming 2
- Minnesota 1
- Nebraska 1
- South Dakota 1
- Texas 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Mongolian Grill
Tracked chains Mongolian Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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