Growth
Mighty Dollar against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mighty Dollar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+2.9% |
| 2 |
D
Dollar Tree
|
+3.3% |
| 3 |
F
Family Dollar
|
-7.7% |
| 4 |
F
Five Below
|
+19.0% |
| 5 |
O
Ollie's Bargain Outlet
|
+4.2% |
| 6 |
B
Bi-Mart
|
-8.3% |
| 7 | O Ocean State Job Lot | +3.6% |
| 8 |
R
Roses Discount Store
|
-5.8% |
| 9 |
B
Big Lots
|
-74.3% |
| 10 |
P
pOpshelf
|
-9.6% |
| 81 | M Mighty Dollar | +6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Mighty Dollar locations across 3 US states.
Tracked stores by state
- North Carolina 6
- Kentucky 5
- Texas 1
Customer overlap
Who shops at Mighty Dollar
Tracked chains Mighty Dollar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Town of Forest City
100
Town of Forest City
100
F
Flea Town USA
96
M
Mi Pueblito Mexican Restaurant
81
J
J's Salvage
78
C
Copper Penny Grill
65
H
Hardin's Drug
62
B
Big Dave's Family Seafood
61
E
East Mountain Quick Stop
60
S
Smith's Drugs
56
P
Polkville Discount
55
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