Growth
Merlin Complete Auto Care against its category
The biggest tracked US auto repair service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Merlin Complete Auto Care's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Firestone Complete Auto Care
|
+3.0% |
| 2 |
M
Mavis Discount Tire
|
+3.1% |
| 3 |
J
Jiffy Lube
|
-0.1% |
| 4 |
T
Take 5 Oil Change
|
+10.8% |
| 5 |
L
Les Schwab Tire Center
|
+1.7% |
| 6 |
B
Big O Tires
|
-3.1% |
| 7 |
P
Pep Boys
|
+0.6% |
| 8 |
M
Midas
|
-2.1% |
| 9 |
C
Caliber Collision
|
+0.7% |
| 10 | B Belle Tire | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Merlin Complete Auto Care locations across 2 US states.
Customer overlap
Who shops at Merlin Complete Auto Care
Tracked chains Merlin Complete Auto Care customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
DuPage Medical Group
54
DuPage Medical Group
54
E
Emagine Batavia
46
Emagine Batavia
46
A
AMC Naperville 16
36
AMC Naperville 16
36
B
Baba's Famous Steak & Lemonade
27
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