Growth
MCL Restaurant & Bakery against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MCL Restaurant & Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 106 | M MCL Restaurant & Bakery | -10.9% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked MCL Restaurant & Bakery locations across 3 US states.
Customer overlap
Who shops at MCL Restaurant & Bakery
Tracked chains MCL Restaurant & Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCL Restaurant and Bakery
100
D
Dorothy Lane Market
74
Dorothy Lane Market
74
A
AES Indiana
60
AES Indiana
60
H
His Place Eatery
56
C
Community Health Network
52
Community Health Network
52
F
Friend's Diner
45
S
Sahm's Restaurant & Pub
44
K
King Ribs Bar-B-Q
41
S
Shapiro's Delicatessen
41
Shapiro's Delicatessen
41
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