Growth
Mast General Store against its category
The biggest tracked US department stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mast General Store's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kohl's
|
-1.8% |
| 2 |
M
Macy's
|
-0.4% |
| 3 |
J
JCPenney
|
+0.4% |
| 4 |
B
Belk
|
+2.8% |
| 5 |
B
Bealls
|
+6.2% |
| 6 |
B
Boscov's
|
+8.7% |
| 7 |
B
Bealls Florida
|
+2.2% |
| 8 | S Schofield Barracks Main Exchange | -5.2% |
| 9 |
R
Renys
|
+19.2% |
| 10 |
B
Bergdorf Goodman
|
+19.6% |
| 13 | M Mast General Store | -25.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Mast General Store locations across 4 US states.
Tracked stores by state
Customer overlap
Who shops at Mast General Store
Tracked chains Mast General Store customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Swamp Rabbit Cafe
55
B
Boone Saloon
34
J
Jeff Lynch Appliances, Electronics, Bedding and Furniture
29
T
Three Rivers Market
29
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