Growth
Mason's Famous Lobster Rolls against its category
The biggest tracked US seafood & Cajun chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mason's Famous Lobster Rolls's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pappadeaux Seafood Kitchen
|
+4.0% |
| 2 |
C
Captain D's
|
-1.0% |
| 3 |
L
Long John Silver's
|
+6.8% |
| 4 |
H
Hook & Reel Cajun Seafood & Bar
|
-0.3% |
| 5 |
C
Crafty Crab
|
-13.7% |
| 6 |
R
Red Crab
|
-4.1% |
| 7 |
T
The Juicy Crab
|
- |
| 8 | J JJ Fish & Chicken | -0.8% |
| 9 |
T
The Juicy Seafood
|
-5.0% |
| 10 | T The Boiling Crab | -3.7% |
| 61 |
M
Mason's Famous Lobster Rolls
|
-14.9% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Mason's Famous Lobster Rolls locations across 12 US states and DC.
Tracked stores by state
- Florida 10
- Virginia 5
- Maryland 4
- District of Columbia 3
- North Carolina 3
- Colorado 2
- Texas 2
- Arizona 1
- Delaware 1
- Minnesota 1
- New Jersey 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at Mason's Famous Lobster Rolls
Tracked chains Mason's Famous Lobster Rolls customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Eddie's of Roland Park
88
Eddie's of Roland Park
88
A
Annapolis NAS Commissary
54
L
Little Creek Commissary
48
M
MGM National Harbor
45
MGM National Harbor
45
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