Growth
Maryland Fried Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Maryland Fried Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 63 | M Maryland Fried Chicken | +2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Maryland Fried Chicken locations across 3 US states.
Tracked stores by state
- Georgia 8
- Florida 4
- South Carolina 4
Customer overlap
Who shops at Maryland Fried Chicken
Tracked chains Maryland Fried Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Russell's Pizza
100
C
Circle Of Hope Ministries
88
G
Glamour Beauty Supply
87
A
Albany Utility
73
C
Conway Feed & Garden
63
S
Sunhouse
61
C
Conway Fresh Meat
61
H
Homerun Foods
60
S
Safehands Discount Tires
59
C
College Corner
54
College Corner
54
More trends