Growth
Maryland Fried Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Maryland Fried Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 63 | M Maryland Fried Chicken | -4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Maryland Fried Chicken locations across 3 US states.
Tracked stores by state
- Georgia 10
- Florida 9
- South Carolina 4
Customer overlap
Who shops at Maryland Fried Chicken
Tracked chains Maryland Fried Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Russell's Pizza
100
C
Conway IGA
87
G
Glamour Beauty Supply
78
A
Albany Utility
73
H
Homerun Foods
68
S
Sunhouse
66
C
Conway Fresh Meat
66
C
College Corner
64
C
Conway Feed & Garden
64
S
Safehands Discount Tires
62
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