Growth
Lidl against its category
The biggest tracked US discount grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lidl's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
ALDI
|
+2.2% |
| 2 |
W
WinCo
|
-6.5% |
| 3 |
L
Lidl
|
-0.1% |
| 4 |
G
Grocery Outlet
|
+10.3% |
| 5 |
S
Smart & Final
|
+3.2% |
| 6 |
M
Marc's
|
-7.0% |
| 7 |
S
Save A Lot
|
-3.4% |
| 8 |
F
Food 4 Less
|
+1.2% |
| 9 |
F
Food Depot
|
+1.3% |
| 10 |
F
FoodMaxx
|
-3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
195 tracked Lidl locations across 9 US states and DC.
Tracked stores by state
- New York 36
- Virginia 36
- North Carolina 26
- New Jersey 26
- Maryland 22
- Georgia 18
- Pennsylvania 13
- South Carolina 12
- District of Columbia 3
- Delaware 3
Customer overlap
Who shops at Lidl
Tracked chains Lidl customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fresh World
57
O
Oceana Commissary
41
Oceana Commissary
41
G
Global Food
38
L
LA Mart
35
LA Mart
35
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