Growth
Lidl against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lidl's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
| 38 |
L
Lidl
|
+4.8% |
Share of tracked category spend, indexed
Store footprint
Store map
194 tracked Lidl locations across 9 US states and DC.
Tracked stores by state
- New York 36
- Virginia 36
- North Carolina 26
- New Jersey 26
- Maryland 22
- Georgia 18
- Pennsylvania 13
- South Carolina 11
- District of Columbia 3
- Delaware 3
Customer overlap
Who shops at Lidl
Tracked chains Lidl customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fresh World
55
O
Oceana Commissary
44
Oceana Commissary
44
C
CrossFit703
42
G
Global Food
37
Global Food
37
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