Growth
John Deere against its category
The biggest tracked US agricultural service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks John Deere's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Southern States
|
+5.6% |
| 2 | U United Ag & Turf | -8.4% |
| 3 |
A
Agri Supply
|
-14.7% |
| 4 | B Bingham Ag Services - Agronomy Office | -14.6% |
| 5 | U United Farm And Home Co-Op | -4.1% |
| 6 | S Steve Regan Company | -14.0% |
| 7 | A AgCentral Farmers Cooperative | -1.2% |
| 8 | A AgCentral Co-op | +3.0% |
| 9 | L Luckey Farmers | - |
| 10 | P Pratum Co-op | +15.1% |
| 197 |
J
John Deere
|
-26.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked John Deere locations across 7 US states.
Customer overlap
Who shops at John Deere
Tracked chains John Deere customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Theisen's Home-Farm-Auto
32
Theisen's Home-Farm-Auto
32
I
Iowa80.com
17
Iowa80.com
17
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