Growth
Hook Fish and Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hook Fish and Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 |
R
Roosters
|
+0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 79 | H Hook Fish and Chicken | -8.2% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Hook Fish and Chicken locations across 3 US states.
Tracked stores by state
- Florida 7
- Ohio 2
- Pennsylvania 1
Customer overlap
Who shops at Hook Fish and Chicken
Tracked chains Hook Fish and Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rockdale Mini Mart
100
R
Royal Discounts
94
T
Tropical Wings
78
B
Bowling Supermarket
65
T
The Dutch Pot Jamaican Restaurant
65
S
Subi Trading Inc
58
C
Cross Creek Apts
54
S
Swifty
51
Swifty
51
T
Trend's
48
More trends