Growth
Hook Fish and Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hook Fish and Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 85 | H Hook Fish and Chicken | -9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Hook Fish and Chicken locations across 6 US states.
Customer overlap
Who shops at Hook Fish and Chicken
Tracked chains Hook Fish and Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rockdale Mini Mart
100
R
Royal Discounts
92
A
Anytime Market
86
T
Tropical Wings
83
C
Calder Casino
79
G
Glades Petroleum
73
S
Subi Trading Inc
66
B
Bowling Supermarket
64
D
Diamond Girl Beauty Supply
61
More trends