Growth
Heidi's Brooklyn Deli against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Heidi's Brooklyn Deli's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Heidi's Brooklyn Deli locations across 2 US states.
Customer overlap
Who shops at Heidi's Brooklyn Deli
Tracked chains Heidi's Brooklyn Deli customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gowell's Shop & Save
100
G
Gipper's Sports Grill
90
M
Murray Oil & Propane
85
D
DaVinci's Eatery
82
M
Mac's Grill
73
Mac's Grill
73
W
Wei-Li Restaurant
70
C
Central Maine Power
66
Central Maine Power
66
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