Growth
Happy China against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy China's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Happy China locations across 10 US states.
Tracked stores by state
- Georgia 7
- Missouri 4
- Kentucky 2
- Florida 1
- Indiana 1
- Maryland 1
- Minnesota 1
- North Carolina 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Happy China
Tracked chains Happy China customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sun Food Market
100
L
Lovejoy Package
39
M
Mr Krabs Hut
33
R
Robins AFB Commissary
26
P
Panhandle Package
20
A
Aafes Bx
15
Aafes Bx
15
F
Feel the Beauty
13
H
Harry's Chocolate Shop
9
S
Speedy Liquors
8
More trends