Growth
Fresh Kitchen against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fresh Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
BIBIBOP Asian Grill
|
+6.3% |
| 2 |
C
Clean Eatz
|
+0.2% |
| 3 |
S
Sweetgreen
|
-7.2% |
| 4 |
C
Cafe Zupas
|
+7.2% |
| 5 |
S
Salad and Go
|
-34.2% |
| 6 |
F
Flower Child
|
- |
| 7 |
C
CoreLife Eatery
|
-8.0% |
| 8 |
F
Flame Broiler
|
+6.2% |
| 9 |
C
Chopt Creative Salad Co.
|
+2.3% |
| 10 |
S
Salata
|
-5.1% |
| 17 |
F
Fresh Kitchen
|
-49.8% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Fresh Kitchen locations across 7 US states.
Customer overlap
Who shops at Fresh Kitchen
Tracked chains Fresh Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Touch Nail Spa
53
R
Rollin Oats Market
44
N
Naked Farmer
44
Naked Farmer
44
N
Noble Crust
41
Noble Crust
41
M
MacDinton's Irish Pub
38
T
The Standard Delray
36
T
Tori Bar
35
I
International Plaza and Bay Street
35
C
Cali
34
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