Growth
El Coyote against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Coyote's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked El Coyote locations across 11 US states.
Tracked stores by state
- Alabama 2
- California 2
- Connecticut 2
- Oregon 2
- Georgia 1
- Illinois 1
- North Carolina 1
- New Jersey 1
- New York 1
- Ohio 1
- Oklahoma 1
Customer overlap
Who shops at El Coyote
Tracked chains El Coyote customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bonneau Gas
100
S
Sonoma Market
93
E
El Coyote Market & Deli
75
J
Jack's Filling Station
66
J
Jolly Washer
63
V
Vineyard Market
51
T
Tienda Y Panaderia Iniguez
50
A
Anderson Township
45
S
Sidekicks BBQ & Steaks
45
B
Burton's Kwik Stop
44
More trends