Growth
Detroit Wing Co. against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Detroit Wing Co.'s share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 114 |
D
Detroit Wing Co.
|
-27.7% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Detroit Wing Co. locations across 3 US states.
Customer overlap
Who shops at Detroit Wing Co.
Tracked chains Detroit Wing Co. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pure Gas Inc
100
S
S Pennsylvania Meijer's Bus Terminal
83
H
Harper's Restaurant and Brewpub
79
D
DTE Energy
60
DTE Energy
60
S
Stadium Wine & Spirits
51
W
Woodward
46
W
Weiss' Meats and Deli
43
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