Growth
Detroit Wing Co. against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Detroit Wing Co.'s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 123 |
D
Detroit Wing Co.
|
-17.0% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Detroit Wing Co. locations across 4 US states.
Customer overlap
Who shops at Detroit Wing Co.
Tracked chains Detroit Wing Co. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pure Gas Inc
100
Z
Ziggy's Sports Bar and Grille
63
H
Harper's Restaurant and Brewpub
57
D
DTE Energy
38
DTE Energy
38
O
Olde Town Pizza House
37
G
Ghost Tree Brewing Company
35
W
Woodward
35
C
City of Lorain
33
City of Lorain
33
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