Growth
Citizens Bank against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Citizens Bank's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Broadview Federal Credit Union
|
-24.9% |
| 2 |
E
Empower Federal Credit Union
|
- |
| 3 |
D
Desert Financial Credit Union
|
- |
| 4 |
K
Keesler Federal Credit Union
|
-64.3% |
| 5 |
O
ORNL Federal Credit Union
|
- |
| 6 |
P
Patelco Credit Union
|
- |
| 7 |
A
Arkansas Federal Credit Union
|
- |
| 8 |
O
OCCU
|
- |
| 9 |
3
3 Rivers Federal Credit Union
|
- |
| 10 |
E
Elevations Credit Union
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Citizens Bank locations across 11 US states.
Tracked stores by state
- New York 4
- Texas 4
- Maryland 3
- Indiana 2
- Pennsylvania 2
- Rhode Island 2
- Alabama 1
- Kentucky 1
- Massachusetts 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Citizens Bank
Tracked chains Citizens Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Beer Bar
100
Beer Bar
100
P
Pinthouse Pizza
45
Pinthouse Pizza
45
K
Kerbey Lane Cafe
16
Kerbey Lane Cafe
16
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