Growth
Brown's Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brown's Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Brown's Chicken locations across 2 US states.
Customer overlap
Who shops at Brown's Chicken
Tracked chains Brown's Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Test Kitchen BBQ
100
C
Chicago Heights
36
V
Valli Produce
32
Valli Produce
32
E
Emporium Liquors
28
H
Hillery's Bar-B-Q
27
H
Homewood Deli & Liquors
25
S
South Park International
24
M
Market Place on Oakton
23
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