Growth
BMW against its category
The biggest tracked US luxury car brands & dealers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks BMW's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mercedes-Benz
|
-1.7% |
| 2 |
L
Lexus
|
+5.0% |
| 3 |
B
BMW
|
+5.8% |
| 4 |
A
Audi
|
+8.7% |
| 5 | V Volvo | -3.7% |
| 6 | P Porsche | +15.0% |
| 7 | J Jaguar | -20.3% |
| 8 | L Land Rover | -23.4% |
| 9 | I INFINITI | -44.1% |
| 10 | G Genesis | +12.3% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked BMW locations across 20 US states.
Tracked stores by state
- Ohio 4
- Pennsylvania 4
- California 2
- Florida 2
- Georgia 2
- Illinois 2
- Michigan 2
- New Jersey 2
- New York 2
- Texas 2
- Wisconsin 2
- Alabama 1
- Colorado 1
- Hawaii 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Minnesota 1
- Nevada 1
- South Carolina 1
Customer overlap
Who shops at BMW
Tracked chains BMW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mercedes-Benz of Milwaukee
100
U
United BMW of Gwinnett Place CCRC
86
D
Dash's Market
16
Dash's Market
16
W
Walt Churchill's Market
13
P
Premier Wine & Spirits
11
G
Global Wine & Spirits
10
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