Growth
BMW against its category
The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks BMW's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
21 tracked BMW locations across 15 US states.
Tracked stores by state
- Ohio 3
- California 2
- Pennsylvania 2
- South Carolina 2
- Texas 2
- Alabama 1
- Georgia 1
- Illinois 1
- Kentucky 1
- Maryland 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- New York 1
- Wisconsin 1
Customer overlap
Who shops at BMW
Tracked chains BMW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mercedes-Benz of Milwaukee
100
C
Charleston NWS Commissary
20
R
Rick Hendrick Jeep Chrysler Dodge RAM FIAT
17
F
Frazier Farms
15
Frazier Farms
15
C
Circles Edge
14
C
Corporate Awards
12
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