Growth
Big Deal Outlet against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Deal Outlet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+2.9% |
| 2 |
D
Dollar Tree
|
+3.3% |
| 3 |
F
Family Dollar
|
-7.7% |
| 4 |
F
Five Below
|
+19.0% |
| 5 |
O
Ollie's Bargain Outlet
|
+4.2% |
| 6 |
B
Bi-Mart
|
-8.3% |
| 7 | O Ocean State Job Lot | +3.6% |
| 8 |
R
Roses Discount Store
|
-5.8% |
| 9 |
B
Big Lots
|
-74.3% |
| 10 |
P
pOpshelf
|
-9.6% |
| 18 |
B
Big Deal Outlet
|
+7.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Big Deal Outlet locations across 3 US states.
Tracked stores by state
- Utah 7
- Idaho 4
- North Carolina 1
Customer overlap
Who shops at Big Deal Outlet
Tracked chains Big Deal Outlet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
United Electric Co-Op
100
B
Bargain Hunters Bin Store
86
S
Swensen's Market
71
S
Stokes Freshfood Market
64
I
Idaho Grocery Outlet
64
Idaho Grocery Outlet
64
S
Shoshone-Bannock Casino Hotel
59
Shoshone-Bannock Casino Hotel
59
F
Falls Plumbing Supply Inc
57
B
Burgers Etc
50
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