Growth
Big Deal Outlet against its category
The biggest tracked US discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Deal Outlet's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+5.1% |
| 2 |
D
Dollar Tree
|
+8.8% |
| 3 |
F
Family Dollar
|
-3.5% |
| 4 |
F
Five Below
|
+12.3% |
| 5 |
O
Ollie's Bargain Outlet
|
+9.4% |
| 6 |
G
Gabe's
|
-15.8% |
| 7 |
B
Big Lots
|
-77.5% |
| 8 |
B
Bi-Mart Membership Discount Stores
|
-12.8% |
| 9 | O Ocean State Job Lot | +10.8% |
| 10 |
R
Roses Discount Store
|
+4.9% |
| 19 |
B
Big Deal Outlet
|
-14.2% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Big Deal Outlet locations across 3 US states.
Tracked stores by state
- Utah 5
- Idaho 4
- North Carolina 1
Customer overlap
Who shops at Big Deal Outlet
Tracked chains Big Deal Outlet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Circle 5 Feeds
100
U
United Electric Co-Op
85
B
Burley Beef
77
S
Swensen's Market
71
S
Stokes Freshfood Market
57
B
Burgers Etc
53
B
Bargain Hunters Bin Store
49
T
Taco Bandido
48
F
Falls Plumbing Supply Inc
47
C
Century Cinemas
46
More trends