Chain · United States · data through September 2026

A Amazon logo Amazon

Iceflower tracks 36 Amazon stores across 17 US states. It ranks #1 of 6 tracked US marketplaces by card spend. Its share of tracked category spend moved -14.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
36
States
17
Category
Marketplaces
Category rank
#1

Growth

Amazon against its category

The biggest tracked US marketplaces by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Amazon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 A Amazon logo Amazon -14.9%
2 F Faire logo Faire -
3 R Repocast logo Repocast -60.4%
4 J justbid.com -55.1%
5 H hibid.com -85.2%
6 A amazon.com -100.0%

Share of tracked category spend, indexed

100 77.1 2024 Q4 2026 Q3

Store footprint

Store map

36 tracked Amazon locations across 17 US states.

Customer overlap

Who shops at Amazon

Tracked chains Amazon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

I IA Motors 100
H Hy-Vee Drugstore logo Hy-Vee Drugstore 5
M Mariano's logo Mariano's 5
H Hy-Vee logo Hy-Vee 3
F Fareway logo Fareway 3

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.