Trends · data through September 2026

Underwear & Socks in Atlanta-Sandy Springs-Roswell, GA

Iceflower tracks 44 stores from 12 underwear & socks in Atlanta-Sandy Springs-Roswell, GA. Victoria's Secret grew fastest over the last year, ahead of Soma Intimates and Hanesbrands.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
44
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Soma Intimates sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +8.0%
2 S Soma Intimates logo Soma Intimates - -18.3%
3 H Hanesbrands logo Hanesbrands - -100.0%
  • Victoria's Secret
  • Soma Intimates
  • Livi Rae Lingerie
  • The Gift Spot
  • Jenette Bras
  • Jockey
  • Pure Bliss
  • Other tracked chains

Store footprint

Store map

44 tracked store locations in Atlanta-Sandy Springs-Roswell, GA. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (19)
  • Soma Intimates (12)
  • Livi Rae Lingerie (1)
  • The Gift Spot (1)
  • Jenette Bras (1)
  • Jockey (2)
  • Pure Bliss (1)
  • Other tracked chains

Top tracked chains by store count

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