Chain · United Kingdom · data through September 2026

T The Head of Steam logo The Head of Steam

Iceflower tracks 12 The Head of Steam stores across 4 of the UK's 12 regions and nations. It ranks #121 of 16,710 tracked UK bars, pubs & breweries by card spend. Its share of tracked category spend moved -16.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
12
Regions
4
Category
Bars, Pubs & Breweries
Category rank
#121

Growth

The Head of Steam against its category

The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Head of Steam's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 E Epworth House -
2 S Sovereigns -6.4%
3 T The Red Lion -2.6%
4 S Slug and Lettuce logo Slug and Lettuce +6.7%
5 T The Ivy +11.1%
6 O O'Neill's logo O'Neill's -0.1%
7 T The Royal Oak +5.4%
8 W Wetherspoon logo Wetherspoon +3.2%
9 Y YO! Waltham Abbey Tesco Kiosk -8.9%
10 T The White Horse +7.0%
121 T The Head of Steam logo The Head of Steam -16.0%

Share of tracked category spend, indexed

100 58.2 2024 Q4 2026 Q3

Store footprint

Store map

12 tracked The Head of Steam locations across 4 of the UK's 12 regions and nations.

Tracked stores by region

  • North East 5
  • Yorkshire and The Humber 5
  • North West 1
  • Wales 1

Customer overlap

Who shops at The Head of Steam

Tracked chains The Head of Steam customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Clarins Boots Leeds 74
N Newcastle 43
T Travelodge logo Travelodge 37
G Greggs logo Greggs 32
A ALDI logo ALDI 26
C Cosy Club logo Cosy Club 17
A Asda logo Asda 16

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