Growth
The Head of Steam against its category
The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Head of Steam's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | E Epworth House | - |
| 2 | S Sovereigns | -6.4% |
| 3 | T The Red Lion | -2.6% |
| 4 |
S
|
+6.7% |
| 5 | T The Ivy | +11.1% |
| 6 |
O
|
-0.1% |
| 7 | T The Royal Oak | +5.4% |
| 8 |
W
|
+3.2% |
| 9 | Y YO! Waltham Abbey Tesco Kiosk | -8.9% |
| 10 | T The White Horse | +7.0% |
| 121 |
T
|
-16.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Head of Steam locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- North East 5
- Yorkshire and The Humber 5
- North West 1
- Wales 1
Customer overlap
Who shops at The Head of Steam
Tracked chains The Head of Steam customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends