Growth
Oriental Chef against its category
The biggest tracked UK Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oriental Chef's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chopstix Noodle Bar
|
+2.7% |
| 2 | L 鼎泰豐 London | - |
| 3 | Y Yangtze | -18.1% |
| 4 | P 曾蒙牛職人麵舖-Portsmouth | - |
| 5 |
D
Din Tai Fung
|
+4.0% |
| 6 | G Golden Dragon | -6.7% |
| 7 |
H
Hutong
|
-8.3% |
| 8 |
H
Hakkasan Limited
|
-29.5% |
| 9 | C Chinatown | +16.5% |
| 10 | T The Ivy Asia | -54.0% |
| 34 | O Oriental Chef | -0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Oriental Chef locations across 5 of the UK's 12 regions and nations.
Tracked stores by region
- London 4
- East Midlands 2
- South West 2
- East of England 1
- South East 1
Customer overlap
Who shops at Oriental Chef
Tracked chains Oriental Chef customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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