Chain · United Kingdom · data through September 2026

M Mother Hubbard's

Iceflower tracks 15 Mother Hubbard's stores across 6 of the UK's 12 regions and nations. It ranks #77 of 1,560 tracked UK casual dining chains by card spend. Its share of tracked category spend moved -29.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
15
Regions
6
Category
Casual Dining
Category rank
#77

Growth

Mother Hubbard's against its category

The biggest tracked UK casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mother Hubbard's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 I IKEA Restaurant logo IKEA Restaurant -5.6%
2 M Miller & Carter logo Miller & Carter +0.2%
3 H Harvester logo Harvester -1.0%
4 Z Zizzi logo Zizzi -1.3%
5 B Bill's logo Bill's +8.2%
6 C Cosy Club logo Cosy Club -3.2%
7 T TGI Fridays logo TGI Fridays -25.7%
8 P Prezzo logo Prezzo -22.2%
9 B Bella Italia logo Bella Italia +7.6%
10 B Beefeater logo Beefeater -10.8%
77 M Mother Hubbard's -29.3%

Share of tracked category spend, indexed

100 85.6 2024 Q4 2026 Q3

Store footprint

Store map

15 tracked Mother Hubbard's locations across 6 of the UK's 12 regions and nations.

Tracked stores by region

  • Yorkshire and The Humber 6
  • West Midlands 3
  • North West 2
  • Scotland 2
  • East of England 1
  • London 1

Customer overlap

Who shops at Mother Hubbard's

Tracked chains Mother Hubbard's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Chaiiwala logo Chaiiwala 100
P Pepe's logo Pepe's 83
S Shell logo Shell 74
G Greggs logo Greggs 63
F Farmfoods logo Farmfoods 59
A Asda logo Asda 58
C Costco logo Costco 35
B BP logo BP 28

More trends

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