Growth
House of Fraser against its category
The biggest tracked UK department stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks House of Fraser's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
TK Maxx
|
+2.5% |
| 2 | A Argos | -2.2% |
| 3 | J John Lewis | -1.7% |
| 4 |
S
Selfridges
|
-4.8% |
| 5 | M Marks & Spencer | +6.8% |
| 6 | H House of Fraser | -7.2% |
| 7 | F Fenwick | - |
| 8 | J John Lewis & Partners | -8.3% |
| 9 | T Trago Mills | -3.1% |
| 10 | D Dunnes Stores | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked House of Fraser locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- West Midlands 6
- East Midlands 4
- Scotland 4
- South East 3
- South West 3
- North West 2
- East of England 1
- London 1
- North East 1
- Northern Ireland 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at House of Fraser
Tracked chains House of Fraser customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Meadowhall
100
A
Aspecto Sheffield
75
More trends