Chain · United Kingdom · data through July 2026

B Better Brows

Iceflower tracks 11 Better Brows stores across 5 of the UK's 12 regions and nations. It ranks #22 of 672 tracked UK beauty salons chains by card spend. Its share of tracked category spend moved +1.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
11
Regions
5
Category
Beauty Salon
Category rank
#22

Growth

Better Brows against its category

The biggest tracked UK beauty salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Better Brows's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 C Clinique logo Clinique +3.4%
2 C Capital Hair & Beauty -
3 S Splendr Ltd. +0.9%
4 A Apple Nails & Beauty -
5 M Morresi Hair Stylist -
6 G Glow, Ilminster -14.3%
7 A Alan Howard -
8 S Skin Cupid -
9 N Newport Nails -2.4%
10 A Ana -29.9%
22 B Better Brows +1.8%

Share of tracked category spend, indexed

100 97.8 2024 Q1 2025 Q4

Store footprint

Store map

11 tracked Better Brows locations across 5 of the UK's 12 regions and nations.

Tracked stores by region

  • London 4
  • East of England 3
  • East Midlands 2
  • North West 1
  • West Midlands 1

Customer overlap

Who shops at Better Brows

Tracked chains Better Brows customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

P Primark logo Primark 100
T TK Maxx logo TK Maxx 70
Z Zara logo Zara 55
H H&M logo H&M 54
B Boots logo Boots 49
C Costco logo Costco 43

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.