Trends · data through September 2026

Grocery & Convenience trends in San Luis Obispo-Paso Robles, CA

Iceflower tracks 155 stores from 134 grocery & convenience chains in San Luis Obispo-Paso Robles, CA. Trader Joe's grew fastest over the last year, ahead of Vons and Food 4 Less.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
134
Tracked stores
155
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Vons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trader Joe's logo Trader Joe's - -1.0%
2 V Vons logo Vons - -1.7%
3 F Food 4 Less logo Food 4 Less - -4.7%
4 S Smart & Final logo Smart & Final - -4.8%
5 G Grocery Outlet logo Grocery Outlet - -10.9%
  • Liquor Store
  • Other grocery stores
  • Supermarkets
  • Upscale & Natural Grocers
  • Discount Grocers
  • Farm
  • Food & Beverage Store
  • Other categories

Store footprint

Store map

155 tracked store locations in San Luis Obispo-Paso Robles, CA, colored by category.

  • Liquor Store (31)
  • Other grocery stores (23)
  • Supermarkets (18)
  • Upscale & Natural Grocers (17)
  • Discount Grocers (15)
  • Farm (12)
  • Food & Beverage Store (12)
  • Other categories

Top tracked chains by store count

  • 1 S Smart & Final logo Smart & Final 5
  • 2 G Grocery Outlet logo Grocery Outlet 5
  • 3 V Vons logo Vons 4
  • 4 F Food 4 Less logo Food 4 Less 4
  • 5 T Trader Joe's logo Trader Joe's 3
  • 6 A Albertsons logo Albertsons 2
  • 7 R Ralphs logo Ralphs 2
  • 8 C California Fresh Market 2
  • 9 B BevMo! logo BevMo! 2
  • 10 B Buona Tavola 2
  • 11 C Central Coast Creamery 1
  • 12 H Harvest Natural Foods 1
  • 13 C Central Coast Distillery 1
  • 14 G Grassy Bar Oyster Company 1
  • 15 C Cayucos Sausage Company 1
  • 16 G Gopher Glen Applefarm 1
  • 17 C Cattaneo Brothers Inc 1
  • 18 V Valley Liquor 1
  • 19 M Morro Creek Ranch 1
  • 20 W Wines On Main 1
  • 21 A Avocado Shack 1
  • 22 A A-1 Liquor & Deli 1
  • 23 V Villicana Winery 1
  • 24 O Oceano Ice Co 1
  • 25 K KROBAR Craft Distillery 1
  • 26 V Vivant Fine Cheese 1
  • 27 B Bottlecraft San Luis Obispo 1
  • 28 C Calvin's 1
  • 29 H Halcyon Farms 1
  • 30 T Talley Farms 1
  • 31 J Jack Creek Farms 1
  • 32 S Savage Spirits & Deli 1
  • 33 T Templeton Spirits 1
  • 34 N North County Farmers Markets 1
  • 35 N New Earth Superfoods 1
  • 36 V Vintage Cheese Company 1
  • 37 G Guadalajara Meat Market 1
  • 38 T The Natural Alternative Nutrition Center 1
  • 39 S Step Ladder Ranch 1
  • 40 C Cal Poly Meats 1
  • 41 M Morro Bay House of Jerky 1
  • 42 T The Secret Garden Organic Herb Shop 1
  • 43 R Rambling Spirits 1
  • 44 P Pasolivo Olive Oil logo Pasolivo Olive Oil 1
  • 45 N Nipomo Feed & Ranch Supply 1
  • 46 M Morro Bay Butcher & Deli 1
  • 47 L La Cosecha 1
  • 48 G Grover Liquor 1
  • 49 D Di Raimondos Italian Market 1
  • 50 C Chalk Mountain Liquor & Deli 1

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