Trends · data through July 2026

Specialty Stores in New Jersey

Iceflower tracks 155 stores from 96 specialty stores chains in New Jersey. Williams-Sonoma grew fastest over the last year, ahead of Bountiful Gardens and Guitar Center.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
96
Tracked stores
155
Consumer panel
130M+

Growth ranking

Fastest-growing tracked specialty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Williams-Sonoma and Bountiful Gardens sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Williams-Sonoma logo Williams-Sonoma - +19.5%
2 B Bountiful Gardens - +14.0%
3 G Guitar Center logo Guitar Center ▲1 +2.6%
4 P Party City logo Party City ▼1 -72.3%
  • Guitar Center
  • Party City
  • Motorcycle Mall
  • Leslie's Pool Supplies
  • Blinds To Go
  • Party Fair
  • Williams-Sonoma
  • Other tracked chains

Store footprint

Store map

155 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Guitar Center (8)
  • Party City (23)
  • Motorcycle Mall (1)
  • Leslie's Pool Supplies (11)
  • Blinds To Go (1)
  • Party Fair (9)
  • Williams-Sonoma (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Party City logo Party City 23
  • 2 L Leslie's Pool Supplies logo Leslie's Pool Supplies 11
  • 3 P Party Fair 9
  • 4 G Guitar Center logo Guitar Center 8
  • 5 W Williams-Sonoma logo Williams-Sonoma 4
  • 6 B Bountiful Gardens 3
  • 7 A Agway logo Agway 2
  • 8 A Andersen Farms 2
  • 9 V Vera Bradley logo Vera Bradley 2
  • 10 M Metropolitan Plant Exchange 2
  • 11 L Lakeshore Learning logo Lakeshore Learning 2
  • 12 M Mendham Garden Center 2
  • 13 N Nurse Wellness and Hemp Dispensary 2
  • 14 T The Shade Store 1
  • 15 B Belle Mead Co-Op 1
  • 16 B Blooms at Belle Mead 1
  • 17 U University Books 1
  • 18 C C&M Greenhouses 1
  • 19 V Vaughan's Farm & Garden 1
  • 20 W Whitcraft Farms 1
  • 21 M Monarch Pools & Spas 1
  • 22 K Kenny's World 1
  • 23 T Tony's Farm & Garden Center 1
  • 24 B Black Shed 1
  • 25 G Green Top Farm Market 1
  • 26 M Mill Run Beauty Supply 1
  • 27 F Flowerland Growers 1
  • 28 T Twin Pond Farm Garden Center 1
  • 29 B Bobs Square Deal 1
  • 30 R Ronnie's Garden Center 1
  • 31 S Sunset Valley Growers 1
  • 32 S Secluded Acres Farm 1
  • 33 J Joe's Garden Center 1
  • 34 K Klenswite Pool & Spa Supply Co 1
  • 35 B Benjamin Moore logo Benjamin Moore 1
  • 36 T Timothy's Center for Gardening logo Timothy's Center for Gardening 1
  • 37 D Dollar & Party Mart 1
  • 38 C Century Packaging Inc 1
  • 39 V Veterans Greenhouse 1
  • 40 G Grovers Mill Co. 1
  • 41 E Exotic Smoke Shop 1
  • 42 S SANKOFA CAFE 1
  • 43 E Exceptional Lighting 1
  • 44 F Fairfield Farms & Greenhouses 1
  • 45 C Conklin Hayride 1
  • 46 E Express Cash 1
  • 47 W wee shop llc 1
  • 48 G Galaxy Smoke 1
  • 49 T Township News Center 1
  • 50 N New Bridge Farm & Garden 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.