Trends · data through July 2026

Department Stores in New Hampshire

Iceflower tracks 107 stores from 12 department stores chains in New Hampshire. Sierra grew fastest over the last year, ahead of Homesense and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 12
Tracked stores: 107
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sierra and Homesense sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	S Sierra	-	+7.9%
2	H Homesense	-	+4.3%
3	W Walmart	-	+1.4%
4	J JCPenney	-	+1.4%
5	K Kohl's	-	-0.6%
6	H HomeGoods	-	-0.7%
7	T T.J.Maxx	-	-0.8%
8	M Marshalls	-	-1.3%
9	T Target	-	-5.0%
10	M Macy's	-	-10.8%

Walmart
Target
T.J.Maxx
Marshalls
Kohl's
HomeGoods
Sierra
Other tracked chains

Store footprint

Store map

107 tracked store locations in New Hampshire. The 7 largest tracked chains are highlighted.

Walmart (29)
Target (10)
T.J.Maxx (17)
Marshalls (12)
Kohl's (10)
HomeGoods (9)
Sierra (6)
Other tracked chains

Top tracked chains by store count

1 W Walmart 29
2 T T.J.Maxx 17
3 M Marshalls 12
4 T Target 10
5 K Kohl's 10
6 H HomeGoods 9
7 S Sierra 6
8 M Macy's 4
9 J JCPenney 4
10 H Homesense 3
11 R Runnings 2
12 M Mr. G's Liquidation Center 1

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